Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet Betty Luca Nazir and many others

Nazir and many others

ISBN10: 0990497461

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Ad Serving Technology: Understand the Marketing Revelation That Commercialized the Internet Betty Luca Nazir and many othersUnderstand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page level analysis, marketers can build vast pools of pseudonymous data about