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Optimizing Digital Strategy : How to Make Informed, Tactical Decisions that Deliver Growth Hardcover and will be required readingBook Title: Optimizing Digital Strategy ISBN: 9780749483722 By Author(s): CHRISTOPHER BONES, JAMES HAMME By Publisher: KOGAN PAGE Format: PB Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology enabled business. From performance marketing through to personalization, on demand retailing and AI, this book maps out commercial and customer focused challenges and explains how leaders can get the