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and Mark Braught in The Graphis Journal issue #384—an essential source of creativity for new and established creatives everywhere
Cover Image: “AIGA Boston
Most of them are very much aware of the complexity of the task they write about
and Swiss Poster Curator Felix Studinka of the Museum fŸr Gestaltung ZŸrich
Ally & Gargano New and Mark Braught in TheHardcover, 11. 5" x 12. 2", 10. 2lb, 583 pages, ISBN 9781932026610 Gargano has come out with a painstakingly researched, lucidly written and strikingly art directed book. Barbara Lippert Columnist, Adweek Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency of the 1960s: Ally & Gargano. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international
