Design for Point of Sale (Sutnar) (Vignelli) frigginmagic Published here for the first

Published here for the first time in their entirety

Which got Philip Surey wondering

Surprisingly uncommon (and only in three libraries)

as he called)

Design for Point of Sale (Sutnar) (Vignelli) frigginmagic Published here for the firstBuckle up, because this is Massimo Friggin Vignellis copy of Ladislav Sutnars midcentury survey of point of sale designand its concerned with a subject close to all of us, for in some way it affects us each day, from our purchase of a newspaper* in the morning to the evenings last fulfillment of some buying need. Yet despite the familiarity of the subject and its increasing influence on contemporary merchandising, no study of sufficient scope has yet