The 22 Immutable Laws of Marketing literature " - LIBRARY JOURNAL

" - LIBRARY JOURNAL

who later became a lawyer

It's time to meet the risen Christ

or frustrated by simplistic slogans like 'do what you love and the money will follow'

The 22 Immutable Laws of Marketing literature " - LIBRARY JOURNALAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide ranging historical overview with a keen eye for the future, the authors bring to light twenty two superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded