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the defining management study of the nineties
Inside he discovers several cassette tapes recorded by Hannah Baker - his classmate and crush - who committed suicide two weeks earlier
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GOOD TO GREAT has-image the defining management study ofBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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