Paul Rand: A Designer’s Art alphabetzoo The book’s legendary renown is

The book’s legendary renown is certain to increase with the long-overdue appearance of this first English translation

This is the invitation sent out to the Friends

when such a thing was not at all common

and their shortcomings

Paul Rand: A Designer’s Art alphabetzoo The book’s legendary renown isPaul Rands stature as one of the worlds leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of